Brand Packaging

Argentina > Rexona Invisible

June 4, 2009


Global personal care brand Rexona turned to Argentinean design firm Pierini Partners to create new packaging for the introduction of Invisible, the first men’s antiperspirant formulated to control underarm white spots. The resulting packaging is ergonomic and modern, based on curved lines and the combination of metallic and opaque shades that communicate the futuristic and technological identity of the product. The new line is available in sticks, roll-on (50mL) and sprays (175mL). (Package design: Pierini Partners, www.pierinipartners.com)