Brand Packaging

Austria > Kotanyi

June 26, 2009


For more than 125 years, the name Kotányi has been synonymous with premium spices and herbs in Austria. And, recently, the brand designed new packaging to meet consumers’ needs both functionally and aesthetically. Color-coded labels allow shoppers to quickly identify the family of product they’re searching for: green for fine herbs, red for “ingenious mixtures” and yellow for “aromatic cuisine.” And the jar’s shape, with indentations on the sides, provides a good grip during use and facilitates easy opening and closing. (Package development: Greiner Packaging, www.greiner-gpi.com)