Brand Packaging

Beefeater London Dry holiday carton

December 7, 2011
GLOBAL
Beefeater London Dry gin has released a vibrant limited-edition holiday carton for the off-trade (retail) sector.


Beefeater London Dry gin's limited-edition holiday carton includes references to the brand's heritage.


Beefeater London Dry gin has introduced a limited-edition holiday carton targeting the off-trade (retail) sector. The package follows on the heels of similar successful launches by the brand in 2009 and 2010.
The white carton features a collage of seasonal icons and words, and references to the brand's London heritage, that come together to form the silhouette of the Beefeater Dry bottle. A QR code on the side of the bottle directs consumers to an exclusive cocktail recipe on Gin&Tales.com.
 
The limited-edition offer is available in key markets for the brand, including the UK, Russia, Greece, Finland, Sweden, Czech Republic, Portugal and Latvia. Beefeater London Dry gin is the only major gin still distilled in the UK's capital.
 
Launch: November 2011
 
Package design: Design Bridge