Brand Packaging

Big Beer Cans Cause Drunkeness in UK?

August 12, 2008

A homeless charity in the UK filed a complaint with Portman Group, an alliance of alcohol producers that promotes sensible drinking and responsible alcohol marketing, saying that oversized 500mL cans of Skol Super, Kestrel Super, Carlsberg Special Brew and Tennent’s Super beer encourage “immoderate consumption and drunkenness”. The Portman Group’s finding? “Restricting container size would be inappropriate”, given that there really isn’t a distinction between cans of strong beer and bottles of cider and wine, which also contain a high number of servings and, like beer cans, aren’t readily re-sealable. Bottoms up to logic ruling the day!