Bottle as Canvas

Absolut vodka has made its iconic bottle a blank canvas for global artists. The initiative-called Absolut Blank-asks 20 artists from a variety of creative disciplines to express themselves on a canvas in the shape of an Absolut bottle, continuing what the brand says is a history of artist collaborations that began with Andy Warhol in 1985. The completed works will be the subject of an integrated campaign, including print ads, videos and installations in public spaces. The campaign debuted in the UK on July 13th and is rolling out in various global markets. (Concept: Absolut in collaboration with TBWA\Chiat\Day, New York)