Brand Packaging

Brazil > Eco-friendly bottled water

May 2, 2008

The backlash against bottled water apparently knows no boundaries; this offering from Brazil claims to be “the first and only eco-friendly bottled water in the world”. The brand makes a donation to the Brazilian Rain Forest Foundation for each bottle sold, which enables the organization to buy and preserve about 90 square feet of the Amazon rainforest. Short, round green bottles (available in 300 and 500 mL sizes) are made from PET and sport paper labels depicting graphics of rainforest flora and fauna.