Brand Packaging

Bud Light Platinum

February 7, 2012
Anheuser-Busch launched its newest brand Bud Light Platinum in a striking cobalt blue bottle.



Anheuser-Busch launched its newest brand Bud Light Platinum at the Super Bowl XLVI. With a slightly sweet taste, 6% alcohol by volume and cobalt blue glass bottle, Bud Light Platinum provides beer drinkers an upscale light beer option, the company says. Bud Light Platinum is available in 12-ounce glass bottles in six- and 12-packs. Pricing varies by market; however, the beer will be priced at parity with Bud Light Lime, according to the company.