Brand Packaging

Can Makes World Cup Debut

May 28, 2010


SABMiller has introduced a can with a full aperture end that allows the entire can lid to be removed, turning the package itself into a drinking cup. The can is said to be a world first and is debuting under the Castle Lager brand at the World Cup soccer tournament, which kicks off this month in Johannesburg, South Africa. The refillable can is designed to streamline the serving process by eliminating the need to pour beverages into plastic cups, which also reduces waste. (Can: Crown Holdings, www.crowncork.com)