Brand Packaging

Canada > 7Up's EcoGreen Bottle

July 15, 2011


PepsiCo Beverages Canada introduces the 7Up EcoGreen bottle-North America’s first soft drink bottle made from 100 percent recycled PET plastic. "After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100 percent recycled PET plastic, and Canada has proudly led the way," said Richard Glover, president, PepsiCo Beverages Canada. PepsiCo predicts that the new bottle will reduce the amount of virgin plastic used by approximately six million pounds over the course of one year. The bottle will be available across all 7UP and Diet 7UP package sizes and will look and feel the same as any other PET plastic soft drink bottle-save for the EcoGreen logo at the top of the label.

Launch
August 2011

Structural design
PepsiCo, www.pepsico.com