China > Nongfu Oriental Leaf Tea

Designed to bring the heritage of Chinese tea to life, Nongfu Spring introduces its new range of Oriental leaf tea. The premium teas are available in red, green, jasmine and oolong and feature vibrant images that represent the history of tea in China (e.g., a boat that signifies the first transport of tea from China to Britain). “The combination of striking and rich imagery with traditional Mandarin text fuses the best of Eastern and Western styles,” says Natalie Chung, creative partner at Pearlfisher, which designed the packaging.

Launch
May 2011

Package design
Pearlfisher, www.pearlfisher.com

Structure
Pearlfisher, www.pearlfisher.com and Nongfu Spring Company, www.nongfuspring.com