Brand Packaging

China restricts "excessive" packaging

November 10, 2008

A Chinese ordinance goes in effect this January to govern the size, volume, material and cost of food, beverage and cosmetics packaging, including North American, European and other imports; the cost of packaging, for instance, can’t be more than 15 percent of the product price. Brand owners, package designers, converters and even retailers who bundle products in promotions will have to comply. A Chinese official, Liu Zhaobin says the ordinance will build a “conservation-minded society” and promote the “healthy and orderly” development of the packaging industry “in line with international practice.” (Source: Research and Markets, www.researchandmarkets.com)