Brand Packaging

Coke puts fans on the can in Australia

November 11, 2011


Coca-Cola has replaced its brand name on millions of bottles in Australia with individual people’s names (Matt, Luke, Rebecca, etc) and a “Share a Coke with” message that invites people to find the names of friends and family and connect by way of a Coke.
 
Part of a multi-million dollar integrated campaign, the personalized Coke bottles will see the country’s 150 most popular names appear on their labels-marking the first time Coca-Cola has made such a major change to its packaging. Cans of Coke will feature nicknames like Mate, Sis and Bro and-because the campaign runs through Christmas-seasonal names like Santa.
 
Each of the 150 names also has a song written about it, which can be heard on the 'Share a Coke with' Facebook page.