Brand Packaging

Consumer confusion: recycling

January 13, 2009


More than nine out of 10 Americans report they have seen the recycled symbol on products they purchase, according to a Consumer Choice Survey by Frost & Sullivan.

But, apparently, few really know what it means: 68 percent incorrectly believed it identifies the product as recyclable, while only 31 percent properly understood that it means the product was made of at least some recyclable materials.

This is striking, considering 73 percent reported they are very/somewhat likely to purchase products made of recycled materials in the future.

[Our advice? Jump on the opportunity to educate consumers on the exact meaning of recycling symbols.]