Brand Packaging

Consumer-Friendly Bacon Packaging

January 6, 2012
USA
Smithfield PouchPack offers consumers an innovative bacon package divided into two stay-fresh pouches.



Smithfield PouchPack offers consumers an innovative bacon package divided into two stay-fresh pouches, each containing approximately six slices of uncooked, stacked bacon. The pouches are perforated for easy separation, allowing consumers the flexibility of choosing how much bacon to cook at one time. The bacon saved for later stays fresh, sealed in the pouch for the next occasion. 

 

Smithfield’s own consumer research revealed that, on average, consumers are serving one to two people at an occasion with a serving size of one to three slices of bacon each. The majority of typical bacon packaging yields 16 slices or more in a package, leaving the average consumer with leftover bacon. Since the Smithfield package separates into two stay-fresh pouches with approximately six slices each, the PouchPack eliminates leftovers that typically go bad and are wasted. 

 

“Smithfield is listening to consumers and improving our products and packaging to meet their needs. We are proud to be the first company to take such a large step forward to please the bacon consumer,” states Will Brunt, vice president of marketing for Smithfield Packing. 

Each pouch also has an E-Z Peel opening that gives the consumer easy, mess-free access to the bacon, eliminating the need for scissors and greasy hands. Plus, the bacon in the pouch is stacked so slices peel apart more easily. 
 
Launched: December 2011

Package materials

Winpak