Brand Packaging

Eco-Friendly Bottle Enters Juice Category

May 2, 2008

Noble Juice is reportedly the first fresh juice brand to use Ingeo natural plastic for its bottles. Natureworks Ingeo (www.natureworksllc.com) is a natural plastic material made 100 percent from annually renewable plant resources, rather than oil. The 32oz bottles of premium, natural juices (including tangerine, tangerine/clementine and tangerine/guava/mango blends as well as organic lemonades) are wrapped in EarthFirst Ingeo-based shrink sleeve labels. “With Ingeo, we are also stimulating the mind of our consumers by making our product available in an eco-friendly bottle made 100 percent from an annually renewable natural resource,” says Wade Groetsch, president of Blue Lake Citrus Products.