Brand Packaging

Editorial: Where Design + Stategy meet

April 20, 2009

In a time that calls for more effective marketing strategies, BRANDPACKAGING’s PACKAGING THAT SELLS VII conference will explore how and why packaging is fast-becoming a brand marketer’s most-favored marketing tool.

As we do each year, we’re bringing together retail executives and consumer packaged goods marketers, along with their package design and development teams, to offer real-world examples of the powerful influence packaging has on consumer buying decisions-a critical objective in today’s tight economy.

There are an abundance of conferences about packaging, and even more about branding. But with corporate travel budgets limited, it’s important to understand how this conference brings the disciplines of marketing and design together in a way no other event does. PACKAGING THAT SELLS brings to life the trends, topics and brands we cover in BRANDPACKAGING every month, identifying the ‘sweet spot’ between design and strategy that every marketer is trying to target in this tough economic climate.

Keynote presenters for the PACKAGING THAT SELLS conference include:

* Tom Szaky, founder and CEO, TerraCycle: Modeling his company to make consumer products out of packaging waste, Szaky has worked with Target, Kraft, Honest Tea and Stonyfield Farm, among others, to turn the concept of sustainability on its head.

* Moira Cullen, senior director of global design, The Hershey Company: An influential voice on branding, Moira is responsible for setting global design standards, building a global design function and strengthening Hershey’s internal design culture and external reputation.

Attend PACKAGING THAT SELLS to learn and interact with other brand managers, brand marketers, and package design and development teams interested in the increasingly vital link between packaging and the brand. To register for the PACKAGING THAT SELLS conference, please visit www.packagingthatsells.com or call 800.337.8989.