Brand Packaging

Europe > L'eau rouge

October 28, 2010


L’eau rouge introduces its herbal health drink in 170ml resealable cans. The new threaded, three-piece steel bottles are necked, laminated and feature a large diameter aluminum closure. When filled, they are double seamed with a 52mm diameter food end.

“This packaging is completely new to the market and breaks with traditional packaging formats used for most energy and soft drinks,” said Philippe Cancel, owner of L’eau rouge enterprise SAS. “[The can] is easy to open and drink from. Its wide top enables an even aroma release.”

Launch
October 2010

Can
Impress Group, www.impressgroup.com