Brand Packaging

Everywhere Febreze

January 22, 2008
Procter & Gamble has introduced a portable version of its Febreze fabric refresher.


Procter & Gamble has introduced a portable version of its Febreze fabric refresher. Called Febreze To Go, the 2.8-ounce bottle is intended for travelers and, as a result, is sized to comply with airline regulations limiting liquids in carry-on bags to three ounces or less. “Consumers have expressed the need to have Febreze available anytime, anywhere,” says brand manager Eric Huston. The brand has partnered with AAA to distribute brochures with travel tips from AAA experts and a coupon toward the purchase of Febreze To Go. The product is available nationwide at a suggested retail price of $2 for an individual bottle, and $4.99 for a pack of three.