Brand Packaging

Fresh Packed T's

September 1, 2010


For its grand opening in May, Thailand’s Heresod gift shop created a line of t-shirts where the shirt and its packaging took design cues from various supermarket foods. The pork-themed t-shirt, for instance, was sold in a polystyrene tray, while the donut shirt was wrapped in the simple paper packaging used by bakeries. Brands should take inspiration in the way Heresod looked to other categories for its packaging concepts and in the way it integrated product design with package design to create a novel shopping experience. (Package design: Prompt Design, www.prompt-design.com