Brand Packaging

Germany > Fuel for Life fragrance

June 1, 2008

Fuel for Life fragrance from global denim brand Diesel is packaged in a shallow flacon shaped bottle with casually sloping shoulders and a rounded body designed to feel good in the hand. “In a young, very playful and creative way, it communicates strong messages for the brand-reflecting the sensuality of its fashion, its love of detail and the casual individuality of its male or female wearer,” says Burkhard Lingenberg of Gerresheimer ( Group, which supplies the bottles. The masculine flacon is packaged from the neck down in the rustic look of a tightly laced, leather-like vintage bag. Its feminine counterpart is shrouded in an open-lace elastic netting and topped with a gold cap.