Brand Packaging

Germany > Fuel for Life fragrance

June 1, 2008

Fuel for Life fragrance from global denim brand Diesel is packaged in a shallow flacon shaped bottle with casually sloping shoulders and a rounded body designed to feel good in the hand. “In a young, very playful and creative way, it communicates strong messages for the brand-reflecting the sensuality of its fashion, its love of detail and the casual individuality of its male or female wearer,” says Burkhard Lingenberg of Gerresheimer (www.gerresheimer.com) Group, which supplies the bottles. The masculine flacon is packaged from the neck down in the rustic look of a tightly laced, leather-like vintage bag. Its feminine counterpart is shrouded in an open-lace elastic netting and topped with a gold cap.