Brand Packaging

Get Your (Lit) Fix

February 22, 2008
To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal.




To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal. Paying homage to what it describes as a “monumentally successful piece of packaging design”, the agency is publishing Hemingway’s The Snows of Kilimanjaro, Kafka’s Metamorphosis, Tolstoy’s The Death of Ivan Ilych and other equally iconic works in formats that fit snugly inside standard-sized cigarette packs. The books are on sale throughout the UK (and internationally some time this year) at a cover price of £6.99. Try one, the firm says, and you’ll be hooked (www.tankmagazine.com/tankbooks).