Brand Packaging

GOTCHA! gift box

February 22, 2008


Leave it to The Onion to find the lighter side of brand packaging. The satirical publication sells a line of “Gotcha” gift boxes with fake product graphics and descriptions designed to “confuse, disappoint and possibly anger” the recipient. Gift-givers house the real present inside the gag box. Our favorite? The USB Toaster, a single slice USB-powered “toasting computer accessory”. The boxes are sold as a set of three at the Onion Store (www.store.theonion.com) for $7.99.