Brand Packaging

Grass is greener at Yankee Stadium

June 26, 2009


A fresh take on product licensing, Yankees Grass Seed and Yankees Sod are being sold by the farm that’s supplied the turf for Yankee Stadium for more than four decades now. Officially licensed Yankees Grass Seed is packaged in giftable 3oz and 8oz canvas bags-replete with the Yankees logo and the requisite pinstripes-during the inaugural season of new Yankee Stadium. The licensed seed is also available in 3lb bags at 81 New York-area Home Depot locations, many of which are also offering authentic Yankees Sod. (Package design: Spencer Advertising Marketing, www.thinkspencer.com)