Brand Packaging

Green Packaging also Reduces Theft

May 2, 2008
MWV (formerly MeadWestvaco) Natralock (www.natralock.com) packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners.

MWV (formerly MeadWestvaco) Natralock (www.natralock.com) packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners. The packaging is secure and durable enough to reduce shrink in retail environments; theft-resistant, laminated paperboard is combined with a clear film or bubble to create a visible package that, in-store, is nearly impossible to tear apart by hand. Once at home, the packaging can be easily and quickly opened with a pair of scissors. Natralock uses 50 to 60 percent less plastic on average than clamshell packaging, can include up to 50 percent recycled content and has paperboard that can be curb recycled by 57 percent of US households.