Brand Packaging

Gum brand to keep pavements clean

February 3, 2010

Peppersmith goes beyond sentiments like “Please recycle” on its packaging. The new UK chewing gum brand, made with real chicle and flavored with English-grown peppermint, offers the means by which to dispose of it. The gum pieces are dispensed through an opening on the side of the package, but an envelope-style flap on top opens to reveal a booklet of small papers-like cigarette rolling papers-to discard the gum and discourage people from throwing it on the pavement. The launch comes at a time when UK officials are mulling a tax to cover the cost of removing discarded gum from city streets.