Brand Packaging

Happiness on a Spoon

January 31, 2011


Dutch confectioner Chocolate Company has re-imagined hot chocolate. The company’s flagship product is a wooden spoon set in a 50g (1.76oz) chunk of chocolate that consumers stir in hot milk to create a cozy drink. Offering an immersive brand experience, Hotchocspoon comes in 75 flavors (including a kit with a plastic vial of an amaretto or cognac shot), selling direct from the Chocolate Company or through high-end retailers across the globe. (Package design: Chocolate Company, www.chocolatecompany.nl and Mana-Co, www.mana-co.nl)