Brand Packaging

Happy birthday, beer can!

March 13, 2009

It was 50 years ago that MillerCoors (operating as the Adolph Coors Co.) introduced the recyclable aluminum beer can, which replaced tin-plated steel containers that not only gave beer an aftertaste but posed recycling difficulties. The new can caught on wildly and spurred a recycling movement because it was less expensive to use recovered aluminum than to make it from scratch.