Brand Packaging

Ink spill turns CD cover into an experience

February 3, 2010


The CD cover for Ivan Palacky’s Pappeltalks album is meant to be as unique as the Czech musician’s instrument of choice: an amplified knitting machine. Pulling a zip strip to open the case and then tugging a thin string inside releases ink from a capsule embedded between the cover’s two paperboard layers (an absorbent top layer, and a bottom layer that’s bleed proof). The liquid spreads across the snowy white cover to create an inkblot design. A first-run of 60 packages-made entirely by hand-is being followed by a release of 40, which the design firm is revising in an effort to control the ink pattern and direct it to a final picture. (Package design: Hubero Kororo, www.huberokororo.com)