Brand Packaging

International Fare

January 1, 2007

Why is this Cow Laughing?
The BEL Group’s Laughing Cow processed cheese, one of the original “portion control” packages, will soon be available in the UK in a squeeze bottle. The package is designed to attract a new generation of young consumers, who may be unfamiliar with the aluminum cubes and slices for which the cheese brand had become known. The new format is a 175-g multilayer squeeze bottle, which sports a BERICAP large footprint flip-top closure (www.bericap.com) that doubles as its base, ensuring that the upside-down package has its contents at the ready. The closure’s hinge enables one-handed opening and is embossed with the familiar laughing cow logo.
All-in-One Bottle/Glass Delivers Convenience
Designed for the Australian season run of “Verekai” by Cirque du Soleil, the “Shuttle” is an all-in-one bottle/glass package that’s proven so popular that Hardy Wine Co. will offer the package nationally. “We believe the new technology has the potential to redefine how people drink their wines the world over—particularly at sporting and other outdoor events, concerts and performance where glassware is not permitted,” says global marketing manager Miriam Leenders. The “Shuttle” features a single-serve acrylic wine bottle securely sealed by its own acrylic wine glass. The tamper-proof bottle is opened by a simple twist-top action, which also releases the glass into which the wine is poured.
WHEN VIBRANT Color is Key
O Boticário launched its Nativa Spa products after two years of researching textures, fragrances and colors that stimulate the senses and create a sense of balance and happiness. Color plays a critical role in defining the line of 30 soaps and bath gels, hair- and skin-care products, air fresheners and accessories—green to purify, orange to activate and red to restore. Clear and translucent tubes, bottles and jars show off the vibrant colors of the products themselves. O Boticário designers turned to Clariant’s Colorworks studio (www.clariant.com) to ensure that the pre-determined colors for the caps—another key component of the brand message—were “just right”.