Brand Packaging

Italy > Illy coffee

June 1, 2008
A global joint venture between The Coca-Cola Company and illycaffe brought a line of premium ready-to-drink coffee products to Europe this spring

A global joint venture between The Coca-Cola Company and illycaffe will bring a line of premium ready-to-drink coffee products to Europe this spring. The products-caffé, cappuccino and latte macchiato-will be available in stylish premium cans that bear the illy brand mark. Graphics set on a metallic silver background allude to a refreshing splash of the coffee drinks, served chilled. Caffé is packaged in 150mL cans and the milk varieties are available in the 200mL size. All three offerings will be available in 10 European Coca-Cola Hellenic markets, including Austria, Croatia, Greece and the Ukraine.