Brand Packaging

Jelly Belly Snapple Mix

March 5, 2012
USA
Jelly Belly Candy Co. has partnered with the self-proclaimed maker of “The best stuff on earth” to introduce its signature jellybeans in flavors inspired by Snapple juice drinks.



Jelly Belly Candy Co. has partnered with the self-proclaimed maker of “The best stuff on earth” to introduce its signature jellybeans in flavors inspired by Snapple juice drinks. The candy is free from artificial coloring, made with 100% natural flavors and packaged in miniature bottles modeled after the real thing. “Jelly Belly sought to capture the essence of popular Snapple flavors in a jelly bean,” says Rob Swaigen, VP of marketing, Jelly Belly Candy. In addition to the 1.65oz bottle, the candy is also available in a 3.1oz bag, 6.5oz bag, and 4.5oz box.
Launched: February 2012