Brand Packaging

Korea > Imperial 15 Limited Edition whisky

August 31, 2009

Pernod Ricard Korea launched Imperial 15 Limited Edition whisky in celebration of the brand’s 15th anniversary. Available for just two months this summer, the packaging featured a dragon illustration designed by Lee Hyun-Se, a professor of cartoon and animation at SEJONG University in Seoul. “I picked the dragon in order to represent charisma, a pioneering spirit and dominance,” says Hyun-Se. The limited-edition bottle also featured a three-step anti-counterfeit device. “An artistic collaboration is without doubt an opportunity to raise value over the long-term, by fostering brand loyalty and building a differentiated corporate image,” says Franck Lapeyre, CEO of Pernod Ricard Korea.