Brand Packaging

Luxury organic skincare

January 13, 2009


Organicare, a USDA Organic-certified skincare line, launched as an alternative to the established brands sold at cosmetics counters of luxury retailers. To compete, the packaging had to be sophisticated and fashionable, but, at the same time, it had to stay true to the brand’s earth-responsible mission. As a result, it’s made using wind or hydro power and is produced in a carbon-neutral facility; it is Forest Stewardship Council certified, and all of the paperboard comes from managed forests. Organicare is available at Nordstrom, Nordstrom Spa, Dillard’s and Henri Bendel. (Brand design: Willoughby Design, www.willoughbydesign.com)