Brand Packaging

Marketing Misfire: Burger King

August 12, 2008

European Burger King stores are displaying paper tray liners featuring a VegCity ad campaign that has been raising eyebrows this summer. The liners depict a series of irreverent illustrations, including one dubbed Airport that shows a pickle donning a rubber glove in preparation for an embarrassing search of an onion. Others include VegCity Red Light District which features a pickle preparing to enter a brothel with a “Have it Your Way” placard over the door; and Halloween in VegCity where a masked jalapeno is seen stabbing a tomato with spurting blood forming the phrase “More Ketchup”. Sure, we might be missing something in translation…but we think not. File this under “T” for tasteless, Burger King. www.vegcity.de