Brand Packaging

Meal Planning 101

February 25, 2011


Innovative in-store technologies are making shopping easier, faster and more convenient than ever before. Looking to jump on this interactive bandwagon, Kraft Foods and Intel Corporation introduce their Meal Planning Solution kiosk, complete with product suggestions, custom recipes and free samples. When a shopper walks by the kiosk, the digital signage uses Anonymous Video Analytics to determine the individual’s age and gender and then makes appropriate product recommendations. The kiosk is also synced with Kraft’s iFood Assistant application, which allows customers to add recipes and shopping lists to their phones via a barcode scanner. Plus, its screen advisor can suggest additional recipes based on meal time intentions. (Concept: Kraft Foods, www.kraftfoodscompany.com; Intel Corporation, www.intel.com)