Brand Packaging

Mexico > Dos Equis XX Lager

May 2, 2008
Dos Equis XX Lager has launched its signature brand in a new aluminum bottle from CCL Container (www.cclcontainer.com).

Dos Equis XX Lager has launched its signature brand in a new aluminum bottle from CCL Container (www.cclcontainer.com). “The new 12oz aluminum bottle is an innovative and trendy design in the Mexican beer market that will increase the brand value of Dos Equis,” says Jose Manuel Juarez, XX Lager brand manager. “It will reinforce the position of Dos Equis in the super premium market as an original and unique beer that projects status and image.” The bottle is adorned with the “XX” symbol that literally represents the Dos Equis or “two X’s” brand name.