Brand Packaging

Multinational > Antigua Cruz Tequila

November 1, 2010
To increase differentiation in the competitive tequila market, Antigua Cruz Tequila redesigned its structural and graphic packaging. 



To increase differentiation in the competitive tequila market, Antigua Cruz Tequila, which translates as “Old Cross”, redesigned its structural and graphic packaging. The brand’s new proprietary, glass bottle features a pointed arch, reminiscent of gothic architecture, a faceted, rectangular face and a matte black bottle stopper, which creates a contemporary yet traditional feel. The redesigned icon also pays homage to the brand’s name with blue agave leaves that are intersected by a cross.

Launch
June 2010

Package design
Tridimage, www.tridimage.com