Brand Packaging

Multinational > Crabtree & Evelyn

September 27, 2010
Inspired by Florence’s prized Iris rhizome, Crabtree & Evelyn launched its newest fragrance, Iris. 



Inspired by Florence’s prized Iris rhizome, Crabtree & Evelyn launched its newest fragrance, Iris. The latest addition to the brand’s floral range features water color illustrations of purple Irises that “grow” around the packaging. The simple, yet romantic design creates a quintessentially feminine feel. 

Launch
September 2010

Package design
Pearlfisher, www.pearlfisher.com