Brand Packaging

Multinational > Konvict fragrances

March 29, 2010
Konvict was designed to encourage young adults to “break free” from the things holding them back from their dreams.



Looks can be deceiving. While many might think a fragrance resembling handcuffs is sending the wrong message, Konvict was actually designed to encourage young adults to “break free” from the things holding them back from their dreams. Rapper and Grammy recipient AKON launched the new fragrances under his newly formed company, Konvict Cosmetics, International, LLC. Named after the rapper’s recent album, Konvict fragrances come in silver for men and gold for women. Ten percent of proceeds will be donated to the Konfidence Foundation, which aims to increase public awareness of the conditions in Africa and provide education, recreation and health services for underprivileged children living there.

LAUNCH DATE
March 2010