Brand Packaging

Multinational > Leonidas Mickey Mouse box

August 31, 2009


Belgian chocolate maker Leonidas has launched a new Mickey Mouse-themed product. And not only are the chocolates molded to resemble Mickey Mouse, but the packaging enables him to come to life … or at least his tail. To open the lid, consumers must pull Mickey’s tail through his shorts. Featuring a vintage look, this interactive package appeals to long-time fans of the world’s most famous mouse. (Package design: Leonidas, www.leonidas-chocolate.com)