Brand Packaging

Multinational > Microsoft Office

August 3, 2010
To simplify its message and graphics and assist consumers with product selection, Microsoft redesigned its entire Office 2010 lineup.



When Microsoft assessed their current Office products, they realized that consumers often felt as if they were staring at a “wall of yellow” in the software aisle. Each product, whether an application (Word, Excel, PowerPoint) or suite (Home and Business, Professional), had a yellow package. Therefore, to simplify the message and graphics and assist consumers with product selection, Microsoft redesigned its entire Office 2010 lineup. The new packages are colored-coded and feature icons that differentiate between the various suites and applications. In addition, Microsoft launched their Product Key Cards-a new method of installation that, when purchased, activates Office 2010 software on pre-loaded PC computers.

Launch
June 2010

Package Design
Hornall Anderson