Brand Packaging

Multinational > Morgan & Milo shoes

May 5, 2010


Morgan & Milo is making shoe packaging fun for kids with new, illustrative boxes that encourage children to use them, play with them and store things in them, instead of throwing them away. They’re also made from 100 percent post-consumer recycled paperboard. The bottom panel of the packaging asks consumers to “Please keep this box,” while other sides of the box offer a word search, coloring box and other activities.

LAUNCH DATE
Spring 2010

ART DIRECTION
Moth Design

ILLUSTRATION
Chris Piascik