Brand Packaging

Multinational > Mr. Bubble

April 29, 2011
2011


1961, 1972 and 2008

Originally launched as a powdered bubble bath in 1961, Mr. Bubble has since transitioned into a liquid formula that has become the best-selling bubble bath in the United States. To celebrate Mr. Bubble’s 50th anniversary, the brand is introducing an updated Mr. Bubble character. Over the years, Mr. Bubble has gone through multiple evolutions, from the original light pink bubble outlined in white with bubble arms and eyebrows to a more caricatured version sitting in an inner tube with real arms and legs. Today, the new design features a more animated, colorful character surrounded by blue bubbles. Through 2011, all of the bubble bath products will feature a 50th Birthday banner.

Launch
January 2011