Brand Packaging

Multinational > Oriflame Dancing Lady Eau de Toilette

August 3, 2009


Oriflame Cosmetics has introduced Dancing Lady Eau de Toilette, featuring transparent glass packaging reminiscent of a fragrant orchid. The flacon uses asymmetrical spherical shapes to indicate movement, like dancing. It also features a hint of white fading from the top to the middle of the package. The closure of the perfume shares the white color and resembles a multilayered flower bud. Together with the floral, fruity fragrance, the flowery design has the goal of encouraging women to “give in to paradise.” (Package design: Gerresheimer, www.gerresheimer.com; Closure and fragrance cap: Rexam, www.rexam.com)