Brand Packaging

Multinational > Plantation Reserve Sugar

January 5, 2010


The West Indies Sugar & Trading Company Ltd. has launched new packaging for its Plantation Reserve Sugar featuring a cube structure to stand out against other sugar brands on shelves. The packaging features text describing the sugar’s quality, while creatively shaped windows allow consumers to view the product for themselves. For instance, the packages feature Barbados-, palm tree- and sun-shaped windows that reflect the climate in which the sugar is created. (Package design: Lewis Moberly, www.lewismoberly.com)