Brand Packaging

Multinational > PUMA shoes

April 20, 2010


After more than 2,000 ideas, 40 packaging prototypes and two years, PUMA has announced a new kind of shoe packaging. Unlike traditional shoe packaging. PUMA’s “Clever Little Bag” is made from 100 percent recycled paper and 20 percent recycled non-woven polypropylene. The new format will reduce the company’s paper usage by 65 percent, reducing its carbon emissions by 10 tons per year. It will also save 20 million Mega Joules of electricity, one million liters of fuel oil, one million liters of water, 500,000 liters of diesel and up to 275 tons of plastic by eliminating shopping bags.

LAUNCH DATE
Second half of 2011

PACKAGE DESIGN
Yves Béhar, www.yvesbehar.com

LIFE CYCLE ASSESSMENT
PE International, www.pe-international.com

PACKAGING ADVISOR
Material ConneXion, www.materialconnexion.com