Multinational > Tequila Herradura

To celebrate Tequila Herradura’s 140th anniversary, Casa Herradura is introducing redesigned packaging. The new, square-cut glass bottle features an extended neck that is easier to hold and pour, along with an updated closure that has a smooth finish and an embossed ribbon seal. To highlight the brand’s provenance, its core icon, the metal horseshoe, and the Casa Herradura emblem are imprinted on the front panel. “The design dignifies and honors the extraordinary quality of Tequila Herradura without altering our traditional hand-crafted process and premium ingredients that tequila aficionados will continue to sip and savor,” said John Hayes, managing director for Brown-Forman Tequilas.

Launch
September 27, 2010

Package design
Hirst Pacific LTD., www.hirstpacific.com; the internal design team at Brown-Forman, www.brown-forman.com