Brand Packaging

Multinational > Under the Nile

March 24, 2011


Under the Nile, a line of 100 percent organic Egyptian cotton clothing and accessories for children, introduces its updated gift packaging. Designed to be more reflective of the brand identity, all the material for the Treasure Gift Boxes, including the coconut shell buttons, are natural, compostable and/or recycled. A peek-a-boo window in the shape of a crescent moon allows consumers to feel the organic cotton, while the curved edge of the lid represents the Nile River. The boxes are also handcrafted by a fair trade artisan group and can be reused to store keepsakes and photos.

Launch
March 2011

Package design
Distant Village Packaging, www.distantvillage.com