Brand Packaging

Nestle's eco-friendly app

September 14, 2011

With the help of a new mobile phone app launched by Nestlé, consumers in Singapore can now scan a product’s barcode to obtain information on how to sort and dispose of different parts of its packaging. Called 123Recycle, the app covers 99 percent of Nestlé products sold in Singapore. On Nestle’s Maggi tomato sauce brand, for instance, users are advised to put the bottle and label in the green recycling bin (for glass) and its metal screwcap in the yellow bin (for metals). The app also works on non-Nestlé products, though a scan generates more generic recycling instructions.
 
Development: Nestlé in collaboration with the Nanyang Polytechnic School of Information Technology, Singapore