Brand Packaging

New Zealand > DB Export

October 27, 2010


In honor of the brand’s 50th anniversary, DB Export has redesigned its family of beers. The contemporary new look pays homage to the brand’s history and creates cohesion across the range.

“It was the success of Dow Design’s rebrand of Export 33 last year that inspired a new look for the rest of the DB Export family,” says Dave Shoemack, DB Export’s marketing manager. “It revolutionized the brand, bringing it from number four to number one in the low-carb beer category.”

Similar to Export 33, Export Dry features a clear, plastic label with silver highlights. Additionally, the repackaged Export Gold label has gone back to its classic gold color palette. The original DB Export will also be available for a limited time, complete with its 1960s look and feel.

Launch
October 2010

Package design
Dow Design, www.dowdesign.co.nz